Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself is a piece of creative shared via digital inventory – the space a publisher makes available for advertisements on its platform.
Traditionally refers to linear TV, print, radio, direct mail, and out-of-home (often known as billboard) advertising. A key differentiator of these media is that the messaging is a one-way conversation. This defines traditional as “Outbound Marketing” in that it reaches out to consumers, but consumers do not communicate back.
Types of Digital marketing
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
- Email Marketing
- Instant Messaging Marketing
- Radio Advertising
- video marketing
- Television Advertising
Digital marketing and its benefits give you great promotion in your business and services where you will know gently about digital marketing but these 11 give you a solid starting point. You don’t necessarily have to start with all ten at the same time. Choose a few you think might suit your business best, experiment, and measure the results.
Digital marketing is all about marketing on the internet and other electronic devices. It’s not a single process but it consists of a number of sub-components that you can use depending on what you want to achieve.